Yesterday we talked about how to target your Just Listed and Just Sold postcards using demographics. That’s perfect if you’re buying a mailing list and doing a bulk mailing. However, there is another option as well.
Every Door Direct Mail® (EDDM®) can help you target everyone specific mail routes. It’s lower cost than traditional bulk mailing, and you don’t need access to names and addresses. You simply get everyone in that area!
Here’s why that’s perfect for Just Listed and Just Sold.
Build Listing Interest in A Geographic Area
People have a ton of reasons to consider moving out of an area. Maybe they want to get to Colorado for the next skiing season, or perhaps a new job has prompted the change. No matter what, though, they can’t list with you if they haven’t heard about you.
When you use EDDM®, you don’t exclude folks based on income, family size, or life circumstance. That makes this method especially wonderful for Just Sold postcards. After all, you want folks to list with you based on their proximity to your farm, not other reasons!
EDDM® also builds listing interest by word-of-mouth. When everyone in a neighborhood gets the same postcard – especially if it stands out – folks will talk about it. They’ll mention it to each other, but they’ll also talk about it to friends and family.
As a result, you get both social reinforcement AND referrals using EDDM®!
Should You Use EDDM® For Just Listed?
There are pros and cons to using this mailing method for Just Listed postcards. On one hand, it can certainly help you blanket the area around your listing. You can also use it to draw attention in your farm area.
However, EDDM® doesn’t give you a targeted list of qualified buyers. You will be mailing postcards to everyone – even if they’ve only be in the area for one year. As a result, you may get a lower percentage response using EDDM®.
However, using this mailing process does help you save money per postcard, so it may be worthwhile anyway!
At PrinterBees, we think it makes sense to do an EDDM® mailing for your farm and the listing area, and perhaps add a targeted demographic mailing as well for better prospects.
Ready to Get Started With EDDM®?
Check out our Every Door Direct Mail® ordering page, which can be used for any postcard we offer. Don’t forget to ask about how we can save you hassle by helping with the mailing as well!
Have you used EDDM®? Why or why not? Share in the comments!