Video marketing is a powerful tool. It engages vision and hearing at the same time, while also putting you personally in front of your prospects. It builds relationships and helps people feel like they know, like, and trust you.
Even more importantly, 83% of those who use video for marketing report that it helps them get new leads, while 80% say they get direct sales from their video outreach.
A lot of Realtors® are familiar with the idea of using video to market their listings (although they may not do it – more on that next week), but what about using video to help grow your personal brand?
It doesn’t have to be hard or scary. Here are some tips that can make a big difference!
Start With Social Media
Social media is a place where people share themselves and their brands on a regular basis. No one is going to be surprised or put out if you shoot a video where you talk about your life as a real estate agent. That makes it the perfect place to start.
If you choose Facebook, you can even just “go live” and do a candid video giving a few tips to homeowners, talking about your life in real estate, or sharing other fun or helpful information. It doesn’t require a glam setup or a lot of money. Just be you!
Scared? I get it. Consider setting your livestream to Private so that no one else sees you. You can practice until you feel more comfortable going live publicly!
The key is to be authentic. You might feel like your personal quirks will put people off, but the truth is that both Millennials and Generation Z prefer real, unfiltered video over fancy commercials.
Types of Videos to Share
Once you’ve gotten comfortable sharing a quick live video on social media, think about how you can branch out. There are so many ways to help build your personal brand with interesting, informative videos.
Here are a few ideas you can try.
Interview Industry Experts
Buyers and sellers rarely understand how many people are involved in a real estate sale. You know, of course – there are a lot! From mortgage brokers to inspectors to escrow agents, it takes expertise to finalize a real estate deal.
Consider removing some of the mystery of the real estate deal by doing an informal interview with one of these professionals. You can even do a series, where you have interviews with each type of person!
You can ask them common questions and let them talk about their role in a real estate transaction. They can even share common mistakes to avoid.
A series like this could bring in a lot of new prospects and really boost your personal brand and name recognition in your area!
Share Tips and Tricks
Having a variety of video lengths, from longer to shorter, is a key strategy in video marketing. Sometimes people need in-depth information, and other times they just have a few minutes.
Consider creating shorter tips and tricks videos to go along with your interviews. You could create a “Top 5” series, where you share the Top 5 things people should do to get ready for a sale, or Top 5 spring cleaning tips, or Top 5… anything really!
As long as the ideas are interesting to homeowners, you’ll be a hit.
Share Personality and Humor
Another way to use video to grow your personal brand is to showcase your specific brand of humor and personality. Everyone is different, and that’s not a bad thing.
Create videos that show a slice of “behind-the-scenes” life, or share a neat fandom you have, or introduce your pets to the audience. Anything you can do to just be yourself and show how unique you are will draw in your target audience.
You’re not for everyone, but you don’t want to be. Instead, you want those who are drawn to you to be really drawn to you.
Get Your Personal Branding Going Today!
You can’t rely on your broker to do your marketing for you if you want to be successful in real estate. This is especially true because you may need to change brokerages at some point in your career.