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Archive for Real Estate Marketing

How Video Can Help You Build Your Personal Brand

Video that Engages

Video marketing is a powerful tool. It engages vision and hearing at the same time, while also putting you personally in front of your prospects. It builds relationships and helps people feel like they know, like, and trust you.

Even more importantly, 83% of those who use video for marketing report that it helps them get new leads, while 80% say they get direct sales from their video outreach.

A lot of Realtors® are familiar with the idea of using video to market their listings (although they may not do it – more on that next week), but what about using video to help grow your personal brand?

It doesn’t have to be hard or scary. Here are some tips that can make a big difference!

Start With Social Media

Social media is a place where people share themselves and their brands on a regular basis. No one is going to be surprised or put out if you shoot a video where you talk about your life as a real estate agent. That makes it the perfect place to start.

If you choose Facebook, you can even just “go live” and do a candid video giving a few tips to homeowners, talking about your life in real estate, or sharing other fun or helpful information. It doesn’t require a glam setup or a lot of money. Just be you!

Scared? I get it. Consider setting your livestream to Private so that no one else sees you. You can practice until you feel more comfortable going live publicly!

The key is to be authentic. You might feel like your personal quirks will put people off, but the truth is that both Millennials and Generation Z prefer real, unfiltered video over fancy commercials.

Types of Videos to Share

Once you’ve gotten comfortable sharing a quick live video on social media, think about how you can branch out. There are so many ways to help build your personal brand with interesting, informative videos.

Here are a few ideas you can try.

Interview Industry Experts

Buyers and sellers rarely understand how many people are involved in a real estate sale. You know, of course – there are a lot! From mortgage brokers to inspectors to escrow agents, it takes expertise to finalize a real estate deal.

Consider removing some of the mystery of the real estate deal by doing an informal interview with one of these professionals. You can even do a series, where you have interviews with each type of person!

You can ask them common questions and let them talk about their role in a real estate transaction. They can even share common mistakes to avoid.

A series like this could bring in a lot of new prospects and really boost your personal brand and name recognition in your area!

Share Tips and Tricks

Having a variety of video lengths, from longer to shorter, is a key strategy in video marketing. Sometimes people need in-depth information, and other times they just have a few minutes.

Consider creating shorter tips and tricks videos to go along with your interviews. You could create a “Top 5” series, where you share the Top 5 things people should do to get ready for a sale, or Top 5 spring cleaning tips, or Top 5… anything really!

As long as the ideas are interesting to homeowners, you’ll be a hit.

Share Personality and Humor

Another way to use video to grow your personal brand is to showcase your specific brand of humor and personality. Everyone is different, and that’s not a bad thing.

Create videos that show a slice of “behind-the-scenes” life, or share a neat fandom you have, or introduce your pets to the audience. Anything you can do to just be yourself and show how unique you are will draw in your target audience.

You’re not for everyone, but you don’t want to be. Instead, you want those who are drawn to you to be really drawn to you.

Get Your Personal Branding Going Today!

You can’t rely on your broker to do your marketing for you if you want to be successful in real estate. This is especially true because you may need to change brokerages at some point in your career.

Instead, use business cards, videos, and other marketing materials that have your unique personal flair to help you stand out in the market. Get started now!

4 Choices Every Realtor® Should Make

Mindset for Real Estate Marketing

Being a successful Realtor® certainly isn’t easy, despite how it’s sold to a lot of wide-eyed recruits looking for another source of income.

You have to establish yourself as the go-to real estate agent in a specific area if you want ongoing regular business. It takes a lot of guts, sacrifice, and consistency.

However, you can make choices that make it easier. As they say, we are what we consistently do. By choosing to have specific mindsets and take specific actions, you can create the habits that will help you be successful.

What are those choices? Take a look.

Choose a Growth Mindset

A growth mindset is a very hard choice to make in today’s results-oriented, short-term society. However, it’s essential if you want to overcome fear – especially fear of rejection – and move forward successfully.

A growth mindset is about viewing your setbacks and challenges as growth opportunities. It’s the idea that your abilities can be developed, they’re not already set in stone.

Too many of us see every setback, rejection, or failure as a referendum on who we are as people and professionals. They aren’t!! Instead, choose to realize these are chances to learn and do it again, better.

A growth mindset allows you to challenge yourself to get out of your comfort zone. You can make cold calls to FSBOs without fearing rejection. In fact, you might find you make great connections and are able to educate homeowners!

Choose Time Blocking

There are a zillion “hacks” for productivity, but everything boils down to getting yourself to sit down and focus on your most important work.

Rather than trying to hack that, simply schedule blocks of time for your most important tasks. You might decide you need to spend ten hours a week on marketing, or five hours a week on your social media outreach. Schedule those blocks into your calendar. Do the same for other key priorities. Everything else can fit around them.

Within your blocks, use the Pomodoro method to stay focused. You work 25 minutes and take a five-minute break, and then do it again. Every few segments take a longer 15-minute break.

If distracting thoughts or other priorities come to mind, simply write them down to be dealt with later. This will free your mind from trying to remember it while you’re focused on work.

Oh, and tell your coworkers you’re in a meeting or otherwise not available. After all, this is the essential stuff you need to succeed!

Choose Achievable Goals

Why do people never seem to achieve their New Year’s resolutions?

It’s not because doughnuts are more appealing in January than they were in October! It’s because no one is willing to start small.

I have a friend who did this. She set a new earning goal in her business for 1Q 2020. And then she expected to hit it, every day, straight out of the gate. Guess who got discouraged and felt like a failure? Yep.

Fortunately, she was able to reflect and realize that she needed to build up to this new income goal. She needed to create new systems that would allow her to earn more without getting burnt out. So she took her large goal and broke it into manageable steps.

What about you? There’s nothing wrong with having big goals. In fact, visualizing big-picture possibilities in your career is a key way to stay motivated. However, you have to break those big goals down into small steps if you want to actually achieve them.

Don’t be afraid to start small. Choose achievable goals.

Choose to Market Consistently

You knew this one was coming – I’m a huge proponent of consistent marketing. However, the reason why is that it really works!

Yes, you’re in the business of buying and selling real estate. But you’re really in the business of convincing others that they need to buy and sell real estate and that you can help. In other words, you’re in the marketing business – if you want to be successful.

We make it as easy as possible for you. We have easy-to-use farming postcard templates you can customize, business cards that help you stand out, and much more.

Create a monthly marketing schedule that gets you in front of ideal clients all year long. You’ll thank yourself when you have consistent business!

 

Your turn: What are the most important choices you’ve made that have helped you be successful? Share in the comments!

Flood Disclosures: What Do You Have to Say to a Prospective Buyer?

Today, we are featuring a guest post from Erin Deady, a licensed Florida attorney, about Florida’s flood disclosure rules.

Flooding Disclosure

Tidal flooding is a concern in Florida, which makes sense considering how much coast there is. As a Florida real estate agent, this has a direct impact on how you work. You have to understand and abide by the laws regarding flood disclosure.

During the “King Tide” season, the condition occurs when the orbits and alignment of the Earth, moon, and sun combine to produce the greatest tidal effects of the year.  More extreme rainfall conditions can overwhelm older drainage systems.

These conditions may not be “readily observable” all the time.  They may not be consistent year to year.  But, the conditions can be for prolonged durations, such as recently in Key Largo. Finally, these conditions may be exacerbated by winds, an active tropical storm season or just a 1 in 100-year storm event that is now happening every 2 years.

Do you know how to handle these changing conditions as you help clients in Florida? Here’s what you need to know!

What Do You Have to Disclose Related to Flooding?

Obligations of Realtors® vary across states based on state law or other influences.  It is important to look beyond the standard real estate contract to understand disclosures related to flooding, which are not necessarily just limited to whether there has been a flood insurance claim filed.

Because of the different types of flooding events, their duration, causes, and exhibited characteristics, there may be different types of flood information that can or should be disclosed.  This is more confusing if the flooding is on a road and not on the property itself.

Because knowledge is more widespread about these flooding issues, there may be a benefit to disclosing more information about known flooding conditions.

An Example:  Florida’s Flood Disclosure Standard

In a Florida case, Johnson vs. Davis, the Florida Supreme Court ruled “where the seller of a home knows the facts materially affecting the value of the property which are not readily observable and are not known to the buyer, the seller is under a duty to disclose them to the buyer”.

It’s unclear how much road flooding that limits access to a property affects its value or if such a disclosure standard would apply only to flooding on the actual property.  The cause or origin of the flood as well as whether or not there was damage are not specified.

Can There be Local Flood Disclosure Requirements?

Yes, Leon County, Florida (non-coastal and land-locked), has a local ordinance specifically on flood-related disclosures (Leon County Code of Laws, Section 12-8(b)).  It states that a seller cannot knowingly fail to disclose facts when a property has experienced flooding or is flood-prone when such flood conditions are not readily observable and are not known to the buyer.

That failure to disclose creates a rebuttable presumption that the seller has failed to disclose facts that materially affect the value and shall entitle the purchaser to seek to recover from the seller. So, while the legal standard set out in the case law is broader, the local ordinance specifically requires flood-related facts to be disclosed.

What Should I Disclose?

This is fact-dependent based upon state law and/or local ordinance.  Flood conditions can present an untested legal question and no one wants to be the “test case.”

But Realtors® cannot simply keep conducting business as usual.  Learn what the legal standard is, it may differ from what is on the standard contract.  Also learn if there is a local flood-specific disclosure requirement.

It is becoming more important to understand the full extent of flood disclosure requirements.  The new reality of climate-related flooding events may necessitate new thinking on what to disclosure.

Are you ready to get more business in Florida – or any other state? Take a look at our real estate marketing materials today and let us help you build your brand.

 

 

Erin L. Deady, P.A., is a full service legal and consulting firm. Firm President, Erin Deady, is a licensed attorney in Florida, a certified land planner by the American Institute of Certified Planners (AICP) and a LEED AP. Ms. Deady’s practice is primarily focused on public sector government representation but also includes numerous private sector and agricultural clients. Ms. Deady’s practice includes environmental restoration initiatives, water, energy, climate, local government, administrative law, real estate and land use issues.

The Secret to Consistency in Marketing (And Life)!

Marketing Habits of Successful Realtors

We’re in the first half of January and it’s the season of high hopes that you can implement positive changes into your life and business.

…And it’s the season of kinda knowing in the back of your mind that this never works.

But why doesn’t it work? And is it possible to actually have lasting change?

Let’s take a look.

Why Do People Fail at Goals So Often?

It seems like everyone truly wants to be a better person. So why is it that we stay pretty much the same, year after year?

The reason has to do with how people set goals. Even the best goal-setters:

  • Set goals that are too big
  • Try to change too many things at once
  • Expect results immediately

See, there’s nothing exciting about, say, doing one pushup a day. Nothing visionary. It doesn’t catch our imagination. But when we imagine ourselves being the kind of person that works out an hour a day five days a week, we get excited!

So, unfortunately, we try to START at an hour a day, five days a week.

But we’re not that person. We don’t have that fitness yet. So we do it for two days, get injured or exhausted, and give up.

One secret of goal-setting success is to start ridiculously small. 

The Real Power Behind Successful Changes

Starting small is effective because it gives us access to the true power behind successful change:

HABITS.

Over 40% of your day is governed by your habits. Some people think it may be as high as 90%. These are the things you do immediately, without thinking. There is very little internal resistance to them.

The goal is to get your desired new activity into the status of a habit. However, forming new habits takes time, and often takes a lot of mental and physical effort in the beginning.

Think of it like moving to a new city. For the first few months, everything is strange. You need a GPS everywhere you go, from a restaurant to the grocery store. But a few years later? It’s all automatic. You might even drive to work without remembering a single thing you saw along the way.

That’s how we need to be with changes. Expect it to be challenging and even scary at first, but eventually, it will be second nature.

Creating Habits in Your Real Estate Marketing

Maybe you’re thinking, “OK Nadine, nice pep talk, but what does this have to do with my business?”

EVERYTHING!

How are you going to have a consistent stream of clients if your marketing isn’t a habit? And how are you going to create that habit without starting small, today?

Start with sending a farming postcard once a quarter. Then once a month. Then follow up with door-knocking once a month. And so on.

Creating habits and building on them is called “habit stacking,” and it can help you go from one postcard to a full marketing routine over time.

But today, start small. Sign up to receive coupons so you can be notified of our upcoming special on farming, expired, and short sale postcards. When the deal is announced, grab yours and use them – slowly at first, and then more frequently over time.

Make 2020 the year your marketing becomes a habit, and see what new doors open for you!

What is your strongest habit? Share in the comments!

3 Keys to Succeeding With Goal Setting in 2020

Goals 2020

As a Realtor®, you’ve done a lot of work preparing for success in 2020. You may have even set some goals for your business and personal life.

However, did you set goals that will help you succeed, or goals that will result in failure?

Believe it or not, the way you set goals makes a huge difference in whether or not you succeed. Here are some tips that will help you set goals that work in 2020.

Be Specific With Your Goals

We love to say, “2020 will be my best year ever!” but what does that actually mean? Best in what way?

If you don’t set specific goals, you won’t have any idea if you’re making progress and there won’t be any way to succeed. A vague goal doesn’t just set you up for failure, it actually guarantees it!

Instead, set specific goals. Don’t assume it has to be all or nothing, either – working out once a week is a suitable goal if you’re starting from zero.

Some real estate marketing examples include:

  • Increase my income by 15%
  • Get 25% more listings this summer than last summer
  • Post on Facebook three times a week
  • Send farming postcards once a month

As you can see, these are all very specific – it’s easy to know if you’re moving in the right direction and you definitely know when you’ve met the goal.

Ensure the Goals Matter to You

I can’t tell you the number of times I set a goal of “lose 15 pounds” just because I thought I should. I wasn’t connected to that goal. It was just something that people do, try to lose weight.

As a result, it didn’t matter to me, and surprise surprise, I wasn’t motivated to accomplish it!

It wasn’t until I decided to make a change for reasons that did matter – like having more energy and improving specific health metrics – that I finally changed my diet and life for good.

How does that apply to real estate marketing? You need to make sure the goals you set are truly important to you. Make sure you understand how each effort impacts your business and determine if the impact is something you’re willing to work hard for.

Don’t make goals just because you “should.” Create new targets based on your true dreams and ambitions. You’ll be far more likely to succeed!

Start Small

One mistake a lot of people make when they come up with new ideas in a new year is that they plan to immediately make huge changes.

Someone who was a complete couch potato plans to work out five days a week. Someone who rarely sent print marketing decides to send out marketing postcards once a week.

Not only do they make big plans, but they also try to implement these plans from Day 1 onward. There’s no sense of working their way up to the new activity level. They start January 1st and wonder why they’re worn out by January 6th!

It’s fine to have big goals, but you need to break them down into smaller steps. If you haven’t been active on social media in your business, don’t try to start posting daily on January 1st. Instead, set smaller goals – in January choose platforms and set up profiles, in February post once a week, and by summer you’ll have worked your way up to daily interaction.

Don’t be ashamed to start small and work up to big visions. You’ll be a lot more successful!

Are You Ready to Rock in 2020?

Setting up your goals correctly is just as important – maybe even more important – than what goals you choose. When you set specific targets, choose goals that really matter to you, and start small, you’ll be much more successful in 2020.

What kinds of goals are other Realtors® setting? From real estate marketing to more time with family, we’ll dive into some ideas in our next post – stay tuned!

What is your top goal for 2020? Share in the comments!

How to Make Tax Time (More) Bearable

Tax Tips for Realtors

If you’re like a lot of business owners, you don’t even want to think about taxes until at least March. I don’t blame you at all!

However, your tax time will be a lot more bearable if you think about taxes now – before the end of the year?

Why?

Let’s take a look!

It’s Your Last Chance For Write-Offs

Anything you buy for your business before Jan 1 will be a write-off when tax time comes around. That’s why it’s so important to remember your business even amidst the holidays!

Many business owners have new goals and ideas but they wait until January to launch them. As a result, they don’t get a chance to take advantage of the tax break for an entire year.

Don’t wait. Get your business cards, marketing materials, farming postcards, and other business materials now, before the new year!

Organize Your December Expenses

Keeping track of your expenses each month will make tax time much easier. Even if you haven’t done it 100% of the time, creating a list of your December expenses will save you a least a little time when taxes come around.

One thing a friend does is put all of her expenses on a business credit card. That way she doesn’t have to do any manual expense sorting at all – it’s all there on her credit card record whenever she’s ready to put her taxes together.

Other business owners use accounting software that makes organizing and exporting expenses easy as well – you can even connect it to your business account to automatically import new purchases!

Relax and Celebrate the Holiday

The good news is that you don’t need to do a lot in December to make tax time more bearable. A couple of simple steps will help you maximize your tax savings and stay organized.

It’s usually a good idea to have an accountant or CPA take care of your taxes so you can save time and maximize your write-offs.

Here at PrinterBees we hope you have a great holiday season – and we’re here to help you get your marketing in top shape before 2020 arrives!

New NAR Rules – And Why You Should Be Involved!

Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!

Be Involved

I attended the NAR convention in San Francisco in November, and there were some new rules voted in and some important information passed on—besides meeting friends, making new friends and working on referrals.  Over 1400 International real estate agents attended the meetings from 60 different countries.  How can you afford to miss out on this?

The most important change implemented by NAR is the new MLS rule, which has to be implemented by the local Associations by May 1, 2020.  Stay alert for announcements from your MLS.  The rule will eliminate agents from “pocket listings.”  Once you have a signed listing agreement, the listing has to be entered into the MLS system within 24 hours.

It does not prevent the owner from signing the listings with the term: “Not to be entered into the MLS until…” because he needs to make improvements before the house will be actively listed. That is ok – but you cannot offer the property to the public during this time—no signs, no ads, no social media.

The full text of the MLS statement 8.0 is: “Within one (1) business day of marketing a property to the public, the listing broker must submit the listing in the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to, flyers, displays in windows, yards signs, digital marketing on public websites, brokerage website displays (including IDX and VOW), digital communication marketing (email Blasts), multi-brokerage listing sharing networks, and applications available to the general public.”

Your Association will make a rule on how to handle “coming soon.”

The Ethics training requirements have been extended to December 31, 2021.  Look out for some changes in the ethics rules, and it will be always 3 years instead of 2. NAR recognizes the importance of continuous review and updates for the Realtors® Code of Ethics.

For the International buyers, there are new rules implemented by the government for the EB-5 Visa: Instead of $500,000, the investor has to pay $900,000 in certain areas, and instead the $1,000,000, the new amount is $1,700,000 to qualify for a green card.  This is a steep increase and the government may re-evaluate this later next year.

I would also like to encourage you about two things:

  1. Please contribute to RPAC – your donation will support your industry.  They have successfully lobbied to not charge taxes on your commission, lowered the cap for real estate taxes for investors and second home buyers, and more…As little as $25 will do!
  2. Have you heard about the C2EX program?   Please get involved. You will realize how much you do not know. It is FREE and a good marketing tool, once you finish the program.

These new rules will make a big difference in how we handle real estate in 2020. Do you wish you had been involved? Consider attending real estate association meetings, handing out your business card to build your network, and making a difference!

 

Christel Silver is a full-time Broker/Owner of Silver International Realty servicing the East Coast of South Florida. The National Association of Realtor’s (NAR) President appointed her (2010-2014) as the President’s Liaison to Germany, where she grew up and worked at the Justice Department for 17 years prior to coming to this country. Fifty percent of her business is in the International arena. For more information visit http://www.silverhouses.com/.

Preparing For a Tight Real Estate Market in 2020

Real Estate Market

I’ve recently looked over the real estate market forecasts for 2020, and I’m sorry to say – it looks like more of the same.

Historically low mortgage rates mean a lot of folks are refinancing – and thus not listing homes. Also, new buyers are being lured into the market but there are very few homes available, leading to a lot of competition for what inventory there is.

As a Realtor®, what does this mean for you?

It means that your 2020 marketing is more important than ever. Here’s why.

It’s Hard to Lure Homeowners Out of Their Homes

Before the financial crisis, people stayed in their homes about eight years. Since, the tenure has risen to historic highs, currently standing around 13.3 years.

In addition, more and more Boomers are choosing to “age in place,” and stay in their homes through their older years. As a result, there are far fewer homeowners listing properties. That’s why inventories have been so tight around the country.

As a Realtor®, it’s important to have a strong plan for convincing folks to sell their property. You can’t just wait until they “get around to it,” because they might not! Instead, think of the benefits they could have if they sold – perhaps they could downsize and save extra money, for example.

If you’ve gotten to know them, you might discover they have family in another area that they miss. Or perhaps they don’t enjoy the layout of the home anymore and you could help them find a better floorplan.

Regardless, encouraging people to sell a home requires excellent sales skills if you want to have enough listings to do well. You also need to keep your visibility high so that those who do decide to sell will call you first!

You Can Advertise Your Negotiating Skills

One of the key assets you have as a Realtor® is that you’re an experienced negotiator. This is more important than ever as you help both buyers and sellers in the real estate market.

When you represent a buyer, you’re likely to need to move quickly. Even then, you’ll face a lot of multiple-offer situations. If you’re a great negotiator, you can prepare your clients and help them win a home that another agent may have lost.

You can always improve, so study negotiating tactics and practice with coworkers. Then, make sure your real estate marketing makes it clear that you are one of the top negotiators in the area and can help both buyers and sellers get an incredible deal!

Your Real Estate Marketing Can Win – Even in a Tight Market

With fewer people listing homes, you need to make sure your marketing is on point. You need to know how to encourage people to list and you have to be in position to capture those homeowners who are ready to sell.

On top of that, it’s essential to be ready to help both buyers and sellers to get a great deal on their transaction. When you study negotiating techniques and practice them, you can advertise your expertise in your marketing.

Are you ready for another tight market this year? Share in the comments!

International Focus: Why Dubai?

Today, we are featuring a guest post from Christel Silver, Broker/Owner of Silver International Realty!

Why Dubai

A delegation 346 Florida Realtors—the largest trade mission to explore Dubai—was invited by the Land Development in Dubai and Century 21 of Dubai to visit and explore Dubai, United Arab Emirates this September.

Preparing & Exploring Dubai

Florida Realtor’s Leadership prepared the Realtors through mandatory cultural workshops and Century 21 offered an online class with an examination to receive the authorization to refer business to Dubai and receive a commission. The education was combined with information about the history of the United Arab Emirates, a 40-year-old country, as well as rules and regulations for sales and rentals in real estate

In my opinion, seeing the architecture in this City was the most amazing experience.  Everything is built on sand or water and has a different architectural look.

Dubai is currently boasting the highest building in the world: Burj Khalifa which is 2723 feet high, has 163 floors and 58 elevators with a speed of 10 feet per second.

An even higher building is being built in Dubai. We also visited the Sheik Zayed Grand Mosque in Abu Dhabi, the capital of United Arab Emirates. This City is located on an island in the Persian Gulf.

Why Dubai?

Dubai’s economy has grown exponentially and so did the value of real estate.  The interesting thing about Dubai is that all the numbers and statistics indicate that Dubai will have a continuous economic boost for the next few years.

Infrastructure plays an important role when it comes to property investments, outstanding roads, a 12-lane highway and a speed train being built between Dubai to Abu Dhabi.  The City is safe due to rigorous law enforcement.

There is no property tax and no capital gains tax in Dubai (but please understand that you have to pay taxes in the US for worldwide income). There are no restrictions for foreigners owning real estate.

Next year they are having a World Fair, which will be the Middle East’s first World’s Fair. Dubai was selected as the host of Expo 2020 in November 2013, beating out cities in Brazil, Russia, and Turkey. Under the theme “Connecting Minds, Creating the Future,” Expo 2020 will sprawl over 1000 acres in what is now empty desert land near the new Al Maktoum International Airport.

The world’s fair will run from October 20, 2020 to April 10, 2021 (to avoid the hot unbearable summer months with 120-degree temperatures and 200% humidity) and will attract 25 million visitors. This fair will open new doors for international relations.

There are many investment opportunities starting at $120,000 to Millions of Dollars.  A 1-bedroom condo costing $120,000 could be purchased with 25% down and the developer will finance the rest interest-free over 5 years.  They guarantee a 7-8% return and claim to have 100% occupancy.  The management for the rentals is paid by the tenant in Dubai, so there is no additional fee. The rental income will help pay off the loan.

Safety in Dubai

In the United Arab Emirates, alcohol and drugs are illegal in public.  You can only buy a drink in the hotel bar, and I paid $20 for one beer!

Dubai is considered the safest City in the world.  We had 9 agents lose their telephones at different locations, including myself.  All were recovered!  We were told, not to worry, nothing gets stolen in this country. You can leave your telephone on the dashboard in an open car for days, and when you come back, your phone is still there!

I want to learn more, explore this country and its investment possibilities as well as other global destinations. More global collaboration will grow business, especially in Florida, where 20-24% of all international transactions in the USA take place.

But for all Realtors, broadening your International knowledge will help secure your future income!

 

If you’re ready to market yourself to the international market, make sure your branding is in place. Update your business cards and other materials today!

 

Christel Silver is a full-time Broker/Owner of Silver International Realty servicing the East Coast of South Florida. The National Association of Realtor’s (NAR) President appointed her (2010-2014) as the President’s Liaison to Germany, where she grew up and worked at the Justice Department for 17 years prior to coming to this country. Fifty percent of her business is in the International arena. For more information visit http://www.silverhouses.com/.

Is Your Marketing Ready for 2020?

Marketing Plan

You know those (kind of annoying) people who are always ahead? That friend or relative who starts shopping for Christmas in May, and are finished before Thanksgiving? Or that person you know who starts watching Christmas movies in October?

Today I’m (kind of) going to be that person. Not about Christmas – that can wait until after Thanksgiving – but about your 2020 marketing plan.

Do you ever find yourself in the middle of a big rush thinking, “Man, I would love to plan my marketing, but I just don’t have time.

Guess what!? This is the time of year when you DO have time. 

Here’s how to take advantage of it.

Look at the Year a Month at a Time

You want to plan as much in advance as you can. Decide what you’ll do each month. That will help you stay consistent in your marketing.

Start with a monthly postcard. Set up a time to order them, determine when you’ll receive them, and then set a time that you’ll address and mail them. If you’d rather, we can mail postcards you order from PrinterBees for you!

After that, decide when you’ll do a popby in your target neighborhood to follow up on your postcard mailing. You can set themes and think about what materials you might need to order so those visits are fun and helpful to residents.

Finally, look for special events in your community and put them on your calendar. Consider if you want to attend, fundraise, donate something, or sponsor the event.

Think About Social Media Marketing and Email Marketing As Well

Once you have your print and in-person marketing set up, you’re most of the way home. However, we also suggest having a marketing mix that includes social media and email marketing.

We’ve written several times about what to share on Facebook, your blog, and more. Take a look through our blog posts and get inspired!

Remember that your social media engagement and email marketing is key to successfully marketing your listings throughout the year, so it pays to invest in these areas.

Stick to the Plan

Every plan is only as good as its execution. You want to make sure you follow through on the mailings, popbys, and in-person events. If you go to our website and sign up for our email list, we can help – we have specials on marketing materials every week!

Are you ready to rock 2020? If so, the time to plan is now!